BigData shows that the number of healthy lifestyle enthusiasts is increasing in the region. This could be influenced by the desire to get fit, as well as a more conscious attitude towards one’s health, generally supported in the Internet environment.
The activity of Novosibirsk residents on the websites of local fitness clubs has increased by 45% annually. The peak of requests occurred in May. In the same month, user requests for online stores offering sports equipment and clothing increased by 23%. And the demand for sites and applications with information on healthy eating and a balanced diet has increased by a third.
With the arrival of warmer temperatures, people in the region began to become more active not only in strength training and cardio exercises, but also in ancient practices aimed at harmonizing the soul and body. Interest in regional school and yoga studio resources increased by 60%. As the analysis shows, users are considering group classes with an instructor and independently online. In May, web traffic to websites in the online yoga category increased by 28% compared to April.
Subscribers began to spend more time not only in sports clubs, but also in the fresh air. According to the operator’s statistics, the most popular places for walking among Novosibirsk residents are Zaeltsovsky Park, Sosnovy Bor, Berezovaya and Bugrinskaya groves. User traffic in these locations has almost doubled.
“For many subscribers, the digital resources in gadgets are already a part of their daily lives, allowing them to count calories, select appropriate exercises, track their activity throughout the day, and track fitness levels. healthy lifestyle trends. To ensure that residents of the Novosibirsk region can use useful applications throughout the region, MegaFon is constantly improving its network.
Last year, we organized more than 120 technical events aimed at improving LTE network coverage and increasing mobile Internet speed. So, our subscribers can go running while listening to their favorite music or audiobook and exercise with friends by video calling them, build a route and share it in real time both in densely populated cities and in small towns “, says Denis Trofimchuk, director of MegaFon in the Novosibirsk region.